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✨ Rates Are Up… So Why Isn’t Demand Dropping?

🏡 Market Insights Kelly Rosvold March 26, 2026

Mortgage rates have climbed back into the mid-to-high 6% range — and if you’ve been watching headlines, you’d expect buyer demand to slow down. But that’s not exactly what’s happening. So what’s really going on?

📊 Buyers Didn’t Disappear — They Adjusted

If higher rates were supposed to cool the market, you’d expect empty open houses and stalled activity.

Instead, we’re seeing something different:

  • Buyers are still out there
  • Homes are still going into escrow
  • Demand hasn’t vanished — it’s just more selective

Today’s buyers are doing the math more carefully, but they haven’t walked away.

💡 This Is a Rate-Sensitive Market — Not a Weak One

Right now, the market isn’t broken — it’s rate-sensitive. There’s a big difference.

  • When rates dip closer to the low 6% range → activity picks up quickly
  • When rates push toward the high 6s → buyers pause, but don’t disappear

That means demand is still there — it’s just reacting in real time.

🏡 What We’re Seeing in the South Bay

Here locally, this is playing out clearly:

  • Well-priced homes are still moving
  • Turnkey properties are getting attention quickly
  • Anything even slightly overpriced is sitting longer

Buyers haven’t left the market — they’ve just become more strategic and price-aware.

⚖️ Inventory Isn’t the Main Story Anymore

For the past few years, low inventory drove everything. Now? Inventory has improved enough that buyers have options but not so much that prices are falling apart.

We’re sitting in a more balanced environment where:

  • Pricing matters more than ever
  • Negotiation is back
  • Strategy matters on both sides

🌍 What Could Shift the Market Next

The biggest factor right now isn’t housing itself — it’s the bigger economic picture.

Things like:

  • Inflation trends
  • Bond market movement
  • Global events impacting rates

These are what will determine whether rates stabilize… or move higher again.

🎯 The Bottom Line

Buyer demand hasn’t disappeared. It’s adapted.

And in markets like the South Bay, that means:

  • Serious buyers are still active
  • Good homes are still selling
  • The opportunity is still there — if you understand the moment

💬 Thinking About Buying or Selling?

If you’re trying to make sense of today’s market — or wondering how these rate shifts impact your plans — I’m happy to walk you through it. Every situation is different, and strategy matters more now than ever.

 

Let’s Get Started

She understands firsthand the emotions and challenges of buying and selling a home, and she approaches every client as a true fiduciary — prepared, perceptive, and committed to protecting their best interests.